July 23, 2014

Go to Ikea and adopt a dog: marketing can be used for good sometimes

Everyone goes to Ikea, everyone buys something at Ikea at least once in lifetime.
But when you are walking along ideal living rooms now you can even do more: now you can imaginig how even more beautiful your house could be if you would adopt a dog.
A new home for an abondened dog means the chance to live, to be part of a family, to be cared and loved.
Love is they need, loyalty forever and friendship it is what the can give back.
Ikea has launches a great initiative now just tested in Singapore stores: a social conscious campeign to invite customers to adopt dogs. The initiative is called Home for Hope, brilliantly simple, brilliantly good.
Once marketing can do something good. Once a big multinational as Ikea can pass the right message.

Please help, please love dogs.
Watch the video
http://youtu.be/tBka2eF4OAI
And for more info visit http://homeforhope.sg
#homeforhope



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