Go to Ikea and adopt a dog: marketing can be used for good sometimes

Everyone goes to Ikea, everyone buys something at Ikea at least once in lifetime.
But when you are walking along ideal living rooms now you can even do more: now you can imaginig how even more beautiful your house could be if you would adopt a dog.
A new home for an abondened dog means the chance to live, to be part of a family, to be cared and loved.
Love is they need, loyalty forever and friendship it is what the can give back.
Ikea has launches a great initiative now just tested in Singapore stores: a social conscious campeign to invite customers to adopt dogs. The initiative is called Home for Hope, brilliantly simple, brilliantly good.
Once marketing can do something good. Once a big multinational as Ikea can pass the right message.

Please help, please love dogs.
Watch the video
http://youtu.be/tBka2eF4OAI
And for more info visit http://homeforhope.sg
#homeforhope

Please Israel, stop the massacre in Gaza

What is happening in Gaza is hurting the humanity indelebly.
How humanity can be so aggressive and cruel?

Please Isarael, please stop now. It is no sense, killing is never the solution.

Free Palestine, let people live in peace.

Stop Bombing Gaza

Visiting Barolo, heart of great wine in Piemonte

Barolo, Italy

Langhe, Piemonte

Last weekend we all went to visit Barolo, small village in the heart of Piemonte, an area called Langhe, close to Alba, city of the prestigious white truffle (exquisite). Barolo region gives the name to the prestigious wine, made from Nebbiolo grape, and it is considered one of the greatest wine of the world. The production is strictly limited and authorized to selected communes,  Barolo, Castiglione Falletto, Serralunga d'Alba and parts of the communes of Cherasco, Diano d'Alba, Grinzane Cavour, La Morra, Monforte d'Alba,Novello, Roddi, Verduno, all in the province of Cuneo, as I mentioned at the south-west of Alba. I would suggest you if you have time to visit all the communes and select some of the most popular wine producer for a guided tour. There is a tour called La strada del Barolo (the Barolo road) and their website can give you some valuable advice about what to visit, timing and opening days (most canteen need a reservation for a guided tour).

We had only a full day so we spent the time just in Barolo, amazing small comune, surronded by hills, and wine trees. We visited the most ancient cantina and had a lovely dinner at Rosso Barolo Osteria, where I raccomend to taste traditional Barolo Risotto! 
If you like they also have room for the night, and it is a good idea to sleep somewhere once you have enjoyed the faboulous wine at dinner!
And in the afternoon do not forget to start with an aperitivo: great wine, focaccia and salame!
If you are looking for a great book to discover the marvellous region of Piemonte, one of the greatest area for Italian wines tradition, please let me to suggest a great book Piemonte... la signora del vino. Ediz. italiana e inglese (Piemonte, the lady of Wine, available in Italian and English edition). 
And now that you are curious abou Piemonte and you wish to taste a great glass of Barole, please come and visit! 

Aperitivo in Barolo

A poem for my Dog

Dedicated to Milo, 
thank you for being in my life, you teached me more than you will never know.


I have a dog. It is the first dog of my life.

Before I have never really cared at what time to go back home.
Now I am looking forward to open my door
and find my dog waiting for me.

Before I have never really cared to meet my neightborought.
Now I know each person living around me
cause my dog welcomes everyone when we walk around.

Before I have never really enjoyed spending the afternoon at the park,
now I love the smell of the grass, the lights through the branches trees.

Before I have really never cared if was a raining Sunday afternoon,
now I am sorry if we cannot walk for hours.

Before I have never really understood what grateness was when making a gift,
now I see the real happiness in my dog eyes
when I see him playing with my old teddy bears.

Before I have never really appreciated sharing things in my life,
now one of my best moment of the day is
sharing my rice cake for breakfast with my dog.

Before I always believed I could have been the only one to real care about my happyness,
now I look into my dog's eyes and I know what unconditional Love is.